Sales training
It’s Painfully Clear That Sales Is Not What It Used To Be.
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Sales team development
- Are your sales people constantly at each other’s throats? Does your sales team more closely resemble a team of collaborative and respectful professionals, or a pack of raging hyenas? CFS will work with your sales team to foster a spirit of healthy competition, group learning, and team-oriented results. After all, the real competition for your sales people isn’t inside your company, it’s out there in the marketplace.
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Channel development
- CFS works closely with you to identify and develop new profitable markets:
- o Cross-selling multiple channels
o International sales channel
o Independent sales rep network
o Retail branding and co-branding
o Private label programs
o Multi-channel distribution. - Whether your company needs to introduce your products to new international markets or cultivate stronger relationships with potential partners and distributors in your own neck of the woods, CFS can help you navigate the nuances and avoid the pitfalls.
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Strategic customer acquisition
- The only thing worse than not having enough customers…is having too many of the wrong customers. How much does it cost your company to acquire a customer? Are you sure? Are you focusing on the right activities and the right customers? Let us help you take a closer look at the full picture of your customer acquisition – you might need to make some changes that you’re not fully aware of yet.
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Strategic account planning
- Do you know how to set goals and objectives to grow an account strategically? Do you know the difference between a “good” account and a “bad” account? Every company has accounts that are languishing and underperforming, and other accounts that demand too much time and expense to service. We can help you cut through the clutter, build and develop your sales team, and focus on your areas of highest potential – while assigning your best people to your biggest opportunities instead of your biggest problems.
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Personal sales development
- Every sales professional has something to learn. No matter what stage of their career, no matter how much success they’ve had, we can help your sales people hone their sales skills and raise their performance to the next level – whatever that level may be.
There’s more competition and complexity in the marketplace than ever before. The Internet has made every company’s products, operations and pricing increasingly transparent and open to scrutiny and criticism.
So what are you supposed to do? Try to compete on price against far lower-cost competitors? Surrender, and accept that your company’s products and services are destined to become commodities that will never again command a decent profit margin or provide decent income for your family?
The answer is not to accept defeat. Instead, we all have to change the way we think – about sales and success. The old rules of sales have given way to the “New Normal.”
In the “New Normal,” your sales efforts need to focus on helping your customers meet their own challenges. Quit worrying about “making your numbers” and start worrying about whether your customers are making their numbers. In the “New Normal,” a sale is not a one-time transaction that puts money into your own pocket, but a long-term relationship where your customer looks to you as a trusted partner and adviser.
CFS can help your company adapt and thrive in the “New Normal.”
Read more about our belief that Sales is an Action, Not a Result.
